Privacy Policy

EFFECTIVE DATE OF CURRENT POLICY: NOVEMBER 10, 2022

The terms “Pattern”, “us”, “we” or “our” refer to Pattern Brands, LLC, our brands, affiliates, and subsidiaries, including but not limited to GIR, Letterfolk, Onsen, Poketo and Yield. By visiting our Site and/or engaging in our Services, you are consenting to the collection, use, sharing, and storage of your personal information, as described below.

1. Information We Collect. We collect information from those who visit and interact with our Services. For users of the Services, this information may include the following: 

• full name, email address, physical address, and phone number;
• credit card and payment information; and
• interests, comments, requests, and other information you may offer.

The categories of personal information we collect depend on whether you are a customer, user, applicant or visitor, and the requirements of applicable law (collectively, “Personal Information”). We may also automatically collect other information as you interact with the Services. We may collect and
maintain device, browser, and operating system information, your Internet Protocol (“IP”) address, Services visits, page response times, download errors, length of visits to certain pages, and page interaction information (such as swipes, share lists, and recommendations). We also may automatically
collect information from cookies that are placed throughout the Services. Generally, this information is collected in aggregate form, which means we cannot personally identify you through these mechanisms. 

The above information may also be collected by third-party service providers, such as [i.e. Shopify/or any other Third-Party Entity].

2. We collect certain information using the following technologies:

• “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
• “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

3. How do we use your personal information? We use this information to facilitate the provision of your requested services, such as to fulfill orders. We also use this information to track user behavior, improve our products and services, communicate with you regarding the Services, and generate statistics and trend data for internal and external business purposes, such as marketing campaigns and social media advertising.

4. Sharing your Personal Information. We do not share your information for commercial purposes. In addition, we may share your information in the following ways:

• With service providers: We may share your information with third parties that perform tasks on our behalf and that help us better provide our Services to you.
• To protect us, our users, or to law enforcement officials: We may share your information to comply with legal processes (including to comply with the law, to enforce our Terms of Service, or to respond to subpoenas, discovery requests, or similar legal processes or proceedings), cooperate with law enforcement or when we believe it is prudent to share information with legal authorities, and investigate and prevent fraud or imminent harm to you, our users, or to us. We may also share your information to ensure the security of our network and services.
• In the event of a business transfer: We may share your information with another entity as a result of a corporate sale, merger, consolidation, asset sale, or in the unlikely event of bankruptcy or we go out of business. User information is generally considered an asset that is transferred in one of these types of corporate transactions.
• With your consent: We may also share your information in other circumstances when we have obtained your consent.

5. Consent to Data Processing in the United States. Whether you are a resident of the United States, the European Economic Area, or any other global jurisdiction, we may send and store your personal information outside of the country in which you reside. We currently store your data in the United States. By using our Services and consenting to this Privacy Policy, you agree and hereby consent to the storage and processing of your personal data in the United States.

6. Third Parties. We share your Personal Information with third parties to help us use your Personal Information, as described above. Your information may be held by third parties or we may link to other sites or applications not affiliated, owned, or controlled by us. When you click on a link, you will be directed to that third party’s website. The fact that we link to a third party’s website does not in any way create a relationship between us and that third party. We do not endorse or represent any third parties. The privacy practices of any third parties are outside the scope of this Privacy Policy and their use or disclosure of your information (including your personal information) will be governed by their own privacy practices or policies. We encourage you to review the privacy practices or policies of those third parties.

7. Behavioral Advertising. As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

8. Do not track. Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

9. Your Rights. If you would like to access, modify, or delete your Personal Information, you may submit a request to privacy@patternbrands.com. For more information or to see if these rights apply to you, please contact us. We will promptly review all such requests in accordance with applicable laws.
Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

10. Data Retention. When you place an order through the Site, we will maintain your order information, including all provided Personal Information, for our records unless and until you sk us to delete this information.

11. Changes and Updates to Privacy Policy. This Privacy Policy may be revised periodically, and this will be reflected by the date above. Please revisit this page to stay aware of any changes. Your continued use of the Services constitutes your agreement to this Privacy Policy and any future revisions.

12. Children’s Online Privacy Protection Act. The Services are intended for general audiences and is not directed to children under 13 years old. We do not target our Services to children under 13, and we do not intentionally collect any information from users under 13. If you become aware that your child has used the Services, and we may have personal information about a user under 13, please contact us at privacy@patternbrands.com, so we may delete the information.

13. Supplemental Privacy Rights. If you are a California, Colorado, Connecticut, Nevada, Utah or Vermont resident, the law may provide you with additional rights regarding our use of your Personal Information. Please review our Supplemental Privacy Policy carefully to learn more about these rights.

14. Contact Us. For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at privacy@patternbrands.com or by mail using the details provided below:

Pattern Brands, LLC.
Re: Privacy Compliance Officer
228 Park Ave S, PMB 73891
New York NY 10003
United States

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